![]() ![]() To start a new campaign with Google Ads, you’ll be asked to choose between manual and automated bidding. You may want to prioritize any mix of the following:Ī smart bidding strategy will lead you to your marketing goals without wasting time or money. ![]() Your end goal will determine which strategy is best to use. When another person comes to the website or if you go to a different search result, another auction will take place to determine whose ad gets featured.ĭue to this process, there are multiple strategies that companies can use to bid for ad space. The “winner” of this auction gets their ad featured in that ad space - but just for that specific auction or moment. Keep reading as we break down exactly what Google Ad bidding means, what strategies you can use and why your strategy matters in the long run: How Google Ads Bidding WorksĮvery time you’re on a website within the Google search network or search results and there’s ad space available, Google runs an auction. After all, what’s the point of a perfectly crispy french fry if there’s no salt to bring it to life? You need to be intentional with your bid strategy to make sure you’re letting your ad shine and increasing audience conversion for the best price. That’s a win/win and it can’t happen accidentally. It not only gets your ad to the customer, but it makes it stand out from the crowd with minimal ad price. You can look at your Google Ads bidding strategy as the overall seasoning of your marketing efforts. The fact is that competitors are constantly working just as hard as you to grab the attention of your target audience - and that’s where Google Ads bidding enters the kitchen. Another significant part of your strategy is Google Ads bidding. When creating ads to attract new potential customers, it may seem like the copy is the most important part, right? But that’s only one ingredient in your recipe for success. ![]()
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